The team over at Kogan implemented the world’s first “Internet Explorer 7 Tax” earlier today. The 6.8% tax goes into effect today (June 13th) on any and all products purchased from the Kogan.com online store while using the Internet Explorer 7. Unlike Internet Explorer 6, which passed away back in 2010, IE7 is still around haunting web designers everywhere. The advances in what the internet can do since IE7’s release in October of 2006 are astounding, and IE7’s lack of ability to handle these great new features, tools, and methods can kill a web site.
A solution that we make use of on many of our sites is an initial visit “warning” about your browser if it’s outdated, with options and links to download a newer browser (Google Chrome, Mozilla Firefox, Opera, Safari, IE 9). It also includes a “disclaimer” that the site was built for modern browsers, and some parts (if not all) may not work in the outdated browser. If you choose to decline you won’t be bothered by the warning every time you visit the website.
The way we've been able to keep our prices so low is by using technology to make our business efficient and streamlined. One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7. This is an extremely old browser, so from today, anyone buying from the site who uses IE7 will be lumped with a 6.8% surcharge - that's 0.1% for each month IE7 has been on the market. It’s not only costing us a huge amount, it’s affecting any business with an online presence, and costing the Internet economy millions. – Koganhttp://www.kogan.com/au/blog/new-internet-explorer-7-tax/